The Ongoing Concept: The Defintion of Originality

In the small town of Rathdrum Idaho, there’s not much; one high school, two grocery stores, and a few fast food restaurants, but they are home to an emerging band, The Ongoing Concept.

Formed in 2010 by three brothers and a childhood friend, TOC loves to be different. In fact they go so far as to include it as a theme in their album Saloon. They were given the genre of metalcore, and broke down those walls almost immediately. Their music is a chaotic beauty; it’s like someone is screaming Beethoven’s 9th symphony in your ear.

Push pause on your iPod and walk into your local music venue and The Ongoing Concept are even better live. They aren’t trying to trick you into thinking they’re a great band with light shows and theatrics, they just perform their hearts out. No one in the band ever just stands there and plays their instrument.They’re constantly moving around and jumping; then they infect the crowd with that sort of energy and its unlike anything else I’ve ever been a part of.

Before I heard The Ongoing Concept, I didn’t really like that sort of music (many of you would refer to it as “screamo”). But when I was shown ‘Covergirl’ for the first time, I was blown away. It wasn’t anything I’d been shown before; not the same sort of predictably heavy breakdowns and inapprehensible low or high screaming. It was original, and that’s what they want to be.

Check out the band below and if you ever get a chance to see them live, don’t miss it!

Don’t like screaming? Try ‘Sidelines’ from their album Saloon.

Like screaming? Try ‘Covergirl’, ‘Arrows Before Bullets’ or ‘Failures and Fakes’.

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